Hello.
I am a Brooklyn-based design practitioner and leader. I am currently the Group Design Director at Fjord NY.
Experience
Group Design Director at Fjord
2019 – Present
Head of Design for 70+ person studio
Manage staffing, performance reviews, and talent strategy across studio
Oversee and am responsible for design craft quality across business design, service & interaction design & visual design
Work with account leads across Accenture to define opportunities for Design at key accounts
Sit on global commercial life sciences leadership team and oversee all life sciences work at Fjord NY
Develop customer experience offerings and thought capital for life sciences industry
Founder of bi-monthly design meet-up “Practice Makes” that brings together design groups from within Accenture Interactive and outside speakers to discuss various design topics
Built up book of business at key accounts including Pfizer, Novartis, Bank of America & more
Design Director at Fjord
2017 – 2019
Led service & interaction design craft discipline across Fjord NY
Led cross-discliplinary delivery teams, managed client relationships, and won new business at key accounts across life sciences and financial services industries
Ran squad of 60+ people to develope thought capital for CX in the life sciences industry
Coached and mentored craft practitioners to develop new methodologies and deliverables
Creative Director at Cloudberry Creative
2012 – 2017
Managed & mentored a team of interaction designers, visual designers, and art directors
Ran multidiscilinary teams to create highly complex digital products and websites
Ensured all creative work was pixel perfect, strategically sound, and delighted clients/users
Created brands from the ground up – from discovery through to final implementation
Cultivated many multi-year working relationships with clients
Lead monthly design meet-ups to share latest trends with design community
VP Creative Director at Digitas Health
2008 – 2012
Lead conceptual development and execution of creative work, from start to finish
Managed multiple teams of art directors, designers, and copywriters
Created, executed and delivered integrated campaigns and communications against strategic business objectives
Coordinated and art directed professional photoshoots across the globe
Worked with project and capability leads to address the strategic, logistic, and creative needs of the client
Reviewed project plans, schedules, site maps, wireframes, creative ideas, designs, and copy across multiple accounts
Senior Art Director at The Barnett Group
2003 - 2008
Developed and defined creative solutions aligned with client business goals and branding.
Presented design concepts and rationale to clients and project stakeholders.
Extended and supported new visual identity system for large-scale client; ensured that all materials communicated the brand correctly.
Acted as primary client contact through all phases of projects.